Our Mission: The Mermaid Society of Texas champions the preservation and celebration of the San Marcos River by inspiring eco-friendly community values and fostering a culture of environmental responsibility. Through creative, youth-focused programming and imaginative engagement, we empower communities to take pride in the cultural and ecological treasures of the Mermaid Capital of Texas and to protect them for generations to come.
Vision Statement
To inspire a wave of environmental guardianship through art, education, and cultural celebration—uniting communities to cherish, protect, and preserve the San Marcos River and its natural wonders. Through the power of creative advocacy, we envision The Mermaid Capital of Texas becoming a nationally recognized eco-friendly city, where sustainability, stewardship, and civic pride flow together in harmony.
Core Values:
Community Collaboration: We believe in the power of collective action and are committed to fostering partnerships that enhance community engagement and impact.
Environmental Integrity: We dedicate ourselves to the sustainable management and protection of the San Marcos River, advocating for practices that enhance its ecological health.
Educational Empowerment: We are committed to educating individuals of all ages, with a focus on youth, to instill a lasting appreciation and understanding of our natural and cultural heritage.
Innovative Engagement: We embrace creativity and innovation in our methods of communication and programming to make environmental advocacy engaging and accessible.
Inclusivity and Diversity: We strive for inclusivity in all our activities, ensuring that our initiatives reflect the diversity of the communities we serve.
Transparency and Accountability: We operate with the highest standards of integrity and openness, ensuring our actions reflect our mission and values.
Legacy Building: We are driven to create a lasting impact, ensuring that the beauty and vitality of the San Marcos River endure for future generations.
Mermaid Society Manifesto:
As the proud ambassadors of the Mermaid Capital of Texas, we, the Mermaid Society of Texas, pledge ourselves to the stewardship of the San Marcos River—our lifeblood, our legacy, and our inspiration.
We are catalysts, connectors, and champions of creative conservation. Through imagination and innovation, we ignite community involvement and spread awareness of the ecological and cultural significance of our sacred spring-fed river.
Our mission is clear: to use our artistic platform to make environmentalism engaging, accessible, and joyful. Through vibrant storytelling, dynamic programs, and spirited celebrations, we extend our reach from the banks of San Marcos to hearts across the world.
At the core of our work is a commitment to youth. Through year-round education and eco-stewardship initiatives, we nurture the next generation of river guardians—instilling in them a deep love and responsibility for nature that will carry forward for decades to come.
Every event, every program, every partnership is a tribute to the beauty, vitality, and resilience of the San Marcos River. We are here to celebrate its life, protect its health, and honor its place in our shared story.
Together, we stand as a current of change—flowing with purpose, creativity, and care. This manifesto is our vow: to remain ever-vigilant, ever-hopeful, and ever-devoted to ensuring that the spirit of the Mermaid Capital shines brightly and that the San Marcos River continues to thrive for all who call it home—now and forever.